As of February 2020, Twitter has appointed Connect Ads Italy S.R.L as its sole reseller in Italy, responsible for all Twitter advertising sales and account management in the market. The new partnership reflects Twitter’s ongoing commitment and investment in Italy to ensure advertisers are best supported to get the most out of Twitter.
Connect Ads is a leading provider of digital media and advertising solutions founded in 2001, operating in 15 markets across the Middle East, North Africa, Asia Pacific and Europe out of nine offices and employs more than 150 professionals.
Connect Ads is a long-standing and trusted Twitter sales partner across international markets. The company is now expanding its remit to Italy and has opened an office in Milan.
Twitter will continue to work with Sky Italia to bring video content to the platform.
“We are happy to extend our partnership with Connect Ads to help Italian brands reach Twitter’s engaged, influential audience,” says Barry Collins, Senior Director, Twitter Client Solutions. “Italy is an important market for Twitter. We have seen strong momentum with a range of clients, including fashion, auto and FMCG, and we look forward to building on this with Connect Ads in 2020. In-stream video sponsorships have also been successful in Italy, and we are pleased to continue our partnership with Sky Italia to bring their slate of premium content to Twitter.”
“We are very excited about this opportunity with Twitter in Italy, a move that strategically matches our vision and future aspirations,” says M. El Mehairy, CEO of Connect Ads. “It is a great chance for us; expanding into a new market, working closely with Twitter and with agencies and brands to unleash the true potential of the Italian market.”