Spotify, the largest global music streaming subscription service, officially launches in the Middle East and North Africa (MENA) offering brands a new platform to connect with local consumers in an exciting, targeted and impactful manner.
Spotify’s inaugural advertising partners for launch are Hardee’s, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company and Western Union all of which have taken the opportunity to be the first brands to reach Spotify’s engaged audience of music fans in MENA. Spotify chose Connect Ads as its exclusive ad sales partner in the 13 launch markets of MENA.