BIGO Ads Partners with Connect Ads Exclusively for Advertising Business in MENA

Jan 2021

BIGO Ads, a global mobile marketing platform has chosen leading digital expert Connect Ads as its exclusive advertising partner in the Middle East and North Africa. Connect Ads will be exclusively responsible for BIGO Ads performance advertising and brand advertising.

BIGO Ads, a global mobile marketing platform empowered by BIGO, focuses on MENA, South Asia, Southeast Asia and Russia. BIGO Ads is a premium traffic aggregator with popular social networking and short video products. With its cutting-edge machine learning technology, powerful Artificial Intelligence algorithms, comprehensive big data analysis and processing capabilities, BIGO Ads is committed to providing global partners with one-stop marketing solutions.

BIGO Ads aggregates the high-quality traffic of the short video product Likee and also exclusively represents the advertising business of the social communication product imo.

imo is a global instant communication platform aiming to provide the most convenient, interactive and fun way for people to connect. Through accessible audio and video communication services, rich multimedia content, and other features such as games, imo connects over 200 million monthly active users in 62 languages, across more than 150 countries around the world.

Likee is a prominent global short video creation platform with cutting-edge special effects and video shooting and editing tools. Likee's slogan is Let You Shine, which encourages users to confidently present themselves and shine in a creative and interactive context. Likee’s mission is to make it easy for everyone to create incredible videos and record memorable moments to enable everyone to explore something valuable and interesting in a bigger world. Likee was initially released in July 2017 and now has more than 100 million monthly active users, and is popular among millennials worldwide.

Connect Ads is a subsidiary of A15, a major tech investor in the region. Connect Ads is a leading digital media powerhouse and advertising solutions provider in EMEA; a multinational company operating in 15 markets through 9 on-ground offices and a key player in the digital media industry in the region since 2001. Connect Ads is the exclusive ad sales partner of Twitter, TikTok, Spotify, LinkedIn, Verizon Media (previously Yahoo), Adobe Advertising Cloud, WeTransfer, and others.

“We are always happy to bring big names to the region,” said Mohamed El-Mehairy, CEO of Connect Ads. “Despite the challenges in 2020, Connect Ads remained strongly positioned in EMEA and managed to add another representation to its portfolio with BIGO Ads. The exclusive partnership is around the performance advertising and brand advertising business for BIGO Ads respectively. I am confident that our partnership will yield positive results for both companies as we foresee the growing importance being offered to advertisers and users.”

“Mobile internet advertising has been increasing during the Covid-19 pandemic, as more people turn to social media for daily communication and entertainment, thus attracting advertisers to focus more on social media platforms,” said Nick Gao, head of BIGO Ads. “We are excited to partner with Connect Ads for ad business in the MENA region. We believe that the partnership will provide local brands with better professional services and achieve their marketing objectives.”